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NVivo

NVivo helps you organize, analyze, and find insights in unstructured or qualitative data like interviews, surveys, and journal articles.

Whether you are working with text, audio, video, or images, NVivo gives you tools to code, query, and visualize your data with precision.

Add Ons

Transcription

Transcribe audio and video files and transfer them in an NVivo-ready format, straight to your project. Available in 43 languages.

$499

Collaboration Cloud

Share projects and collaborate with your research team in real-time through a secure cloud workspace.

$99

AI Assistant

Accelerate your qualitative analysis with AI-powered auto-coding, sentiment analysis, and theme discovery.

$250

Compare NVivo plans

Find the right tools for your workflow — from basic to advanced.

Features
NVivo 15
NVivo + AI Assistant
Most Popular
NVivo + Insights
NVivo + Research
Qualitative coding
Text analysis
Coding queries
Data visualization
Mixed methods
Team collaboration
AI auto-coding
AI summaries
Transcription (5h)
Citavi reference management

Buying for your organization or research team?

Get tailored licensing, flexible purchasing options, and expert guidance to help your team scale NVivo with confidence.

Contact sales

Volume pricing and co-term licensing for multi-user deployments

Flexible payment options including invoicing and enterprise terms

Expert consultation to match the right solution to your workflows

NVivo Product Overview

Discover why thousands of researchers worldwide choose NVivo for qualitative and mixed methods analysis.

Deeper insights

Conduct analyses across methodologies with the structure and depth needed to interrogate data and build defensible insights.

Stronger interpretations

Accelerate early coding with AI, then use advanced queries and mixed methods features to develop holistic interpretations of your data.

Greater impact

Deliver audit-ready findings for publications, evaluations, and grant proposals that withstand scrutiny and guide meaningful action.

Who is it for

Academic researchers

PhD students, postdocs, and faculty conducting qualitative or mixed methods research who need rigorous, publishable findings.

Market researchers

Consumer insights and brand research professionals who analyze interviews, focus groups, and open-ended survey responses.

Government & policy

Program evaluators and policy analysts who need audit-ready documentation and transparent analytical processes.

Healthcare & social science

Clinical researchers and social workers who analyze patient experiences, interviews, and observational data.

Use cases

Thematic analysis

Identify and analyze recurring patterns and themes across interviews, focus groups, and open-ended survey data.

Grounded theory

Build theory systematically from raw data through iterative coding, categorization, and constant comparison.

Mixed methods research

Combine qualitative and quantitative data in a single project to develop richer, more defensible research findings.

Literature reviews

Organize and synthesize academic sources, extract key concepts, and map connections across a body of literature.

Program evaluation

Assess the effectiveness of programs and policies by structuring and analyzing stakeholder feedback and outcome data.

Content analysis

Systematically code and analyze text, media, and documents to surface patterns and build evidence-based conclusions.

Frequently asked questions